How We Rate Bookmakers: Our Review Process

Picking a bookie can feel a bit like being a kid in a candy store – there’s so much choice online! Th✤at’s where we come in. Here a𝓡t the ThePuntersPage, you’ll discover some of the most detailed and honest bookmaker reviews in the UK, helping you sort out the wheat from the chaff.

In this ar🧜ticle, we’ll explain our ranking system and 🅰why it is the most comprehensive around.

How We Rate Online Bookmakers

Ratings run our lives — they’re a great way of figuring out what’s worth trying or not. If I were looking for a restaurant and saw a score of 3/10, I would probably steer clear, and it’s no different for bookmakers. Our ranking system will serve🧜 as a guide for you to make the best choices when it comes♒ to operators.

Our ranking system takes into account 10 major aspects, with each section contributing five points. The tally is then added up, and a rating out of five stars is calculated. Let's go through each section and how we𒈔 rate them in more detail.

Security – The Number One Priority

Imagine you’re walking down a dark alleyway. You can’t see where you’re going, and all you can think about is what could𒁃 be hiding in the shadows. Makes you feel uneasy, right? Well, that’s the effect a shady bookie might have on you.

๊ For us, security is the most crucial aspect for bookies to be consideredඣ any good. When dealing with money — and in some cases, a lot of it — we all need peace of mind, knowing that we won’t get scammed out of our hard-earned cash.

 We rat🗹e how secure a site is by usinꦕg the following criteria:

UKGC licensing – 1 point

The United Kingdom Gambling Commission is the authority for all gambling within the UK. If a bookmaker doesn’t have this and they're operatingไ in England, Scotland or Wales, they’re doing so illegally.

Having this is really the bare minimum, and many bo𒅌okies will have many licences to operate in other countries and regions as well. Look out for the following to make sure that the bookmaker is legal in the UK:

A transparent privacy policy – 1 point

This is fairly self-explanatory. As long as the site gives you a clear indication of what data it collects and offers the option to choose what is kept, we would consider the platform secure. The privacy policy details will often co💖me as a pop-up when you open the bookie site for the first time.

Various limits are available- 1 point

Another great way to tell if a site actually cares about your well-being is whether they offer certain tools to help monitor your spending. These could be daily, weekly, or monthly deposit limits, general be♎tting limits, and anything that will help you manage your bankroll and gaജmbling behaviour.

Online reputation – 1 point

This mainly pertains to whether or not a bookie has breached any rules or regulations set by the ꦓUK Gambling Commission. We also t𓃲ake note of any feedback from the general public and if there have been any scandals of note.

Responsible gambling – 1 point

Something we take very seriously is what lengths a bookie will go to make sur𒆙e that you get the help you need. For many punters this could be a place to set time-outs for a short period of time꧂, or self-exclusions for long-term changes.

In addition to adding l🔥imits, there should also be help🔥ful links to organisations such as GamCare or GAMSTOP, which are usually found at the site’s footer.

Registration Process – Accessibility Is Key

To join a new bookmaker, you’ll naturally need to create an♛ account. Most of the top bookies will ask for the same information throughout this process on their registration form.

What makes a truly good registration process is how user-friendly, quick, and easy it is. Our criteria are as follows:

Steps and ease of signing up – 3 points

You’ve clicked on ‘Join Now’ or ‘Register’ on a new bookie. What's next? Some sites may split this process,♔ while otඣhers might fit everything into the same page. The most important thing is that it’s easy to fill in. If it isn’t, it may become overwhelming and frustrating.

Most bookies will ask for the same information, i.e., email, username, password, address, age, and so on. If a bookie asks for too much information, it may be of🅰f-putting unless it's justified.

You may also need to add a promo code 🍃if you want to benefit from a particular promotion. This field should be clearly 🍰displayed to ensure that you don’t miss out.

Verification process requirements – 2 points

Odds are, if you have registered on a new bookie, you’ve done a KYC. ‘Know Your Customer’ is a process ﷽to confirm all the information you have provided, normally in the form of an I.D. card and a recꩲent utility bill.

Being able to get this process out of the w𒊎ay quickly comes down to how the bookmaker presents it — be it a pop-up on screen or a notification on your account page.

Welcome Offers – The Best Value for Our Users

Everyone loves a welcome offer. For most, it’s this first offer that attracts them to try out a site. It’s important to remember that not all welcome bonuses are created equally. Some offer something better, some require more work — it all depends on what it is. Below is how we rate the best offers available:

Overall generosity – 2 points

This concerns just how good an offer is. The prevalent ‘bet to get’ promotion is a classic, usually advertised with a description on the lines of ‘Bet £10 and get £30 in free bets'. Other examples include ‘bet £5 get £5𓃲’ or a ‘bet £5 get £50’.

Another type of offer is the deposit match, where t🍒he bookie will add a certain amount to your initial deposit. For example, a 100% matched deposit means that if you deposit £50, you’ll actually get £100.

How achievable is the bonus? – 1 point

This is important, as some bookies may have welcome offers which require you to do something first. A simple ‘bet £5, get £20’ offer still means that you have to bet £5 first. An example of something much harder would be to bet £100 and get £150 — while this sounds go𝔍od, a £100 bet is way too high to staꦛrt with for most.

Some bookies might add challenges, ꦰsuch as placing bets on two differenꦕt sports or playing a casino game. Performing a lot of tasks may make the offer feel like work, and nobody wants that.

Wagering requirements – 1 point

Wagering requirements include everything that happens after you get your reward, like how and when the money can be withdrawn. For instance, if I bet £5 and get £20, can I play them and withdraw the winnings right away? Or do I have ✱to wait until I’ve played a certain number of bets? The best bookmakers will keep their requirements as simple as possible.

Overall general terms & conditions – 1 point

If in order to claim a welcome offer you have to ‘make a £50 bet on Sunday at midnight on a system bet on a tennis match’, you may think it's not worth it. Fair enough! Simplicity is key. Most bookies will set some limits, which are normally the minimum odds you can punt at, and the maximum you can stake on a bet. We give a point to whoever makes it easy on punters.

Deposit & Withdrawal Options – The More the Merrier

Ugh! There’s nothing worse than joining a new bookie only to find out they 💎don’t offer the payme♕nt method that you use. A site with very few choices can be seen as a bit of a red flag, especially if they have limited withdrawal methods.

We favour sites which have many payment options. Of course, bookies can’t please everybody, but versatility is an extremelꦜy advantage in this regard. Let’s🍷 take a look at how we come up with our score:

How many options are available? – 1 point

As mentioned before, a bookie that offers a good variety of options is deemed to be more reliable. The added choice also lets you diversi🌳fy your 𓃲deposits, which may be beneficial for punters.

Are there any fees involved? – 1 point

Many bookies have managed to avoid charging their customers extra costs, making depositing and withdrawing completely free. While you may be asked to pay a fee by your bookmaker or your bank, we believe that less is more in this case. We give a point to bookmakers who don’t charge fees.

How long do withdrawals take? – 1 point

Withdrawals are slightly harder to compare. Each method may vary in processing time compared to others; but in general, we give this point to those who have the fastest withdrawal times. These tend to take less than 24 hours, and are often e-wallets. In the case of traditionꩲal methods, less than two days is often a good timeframe.

Is the bookmaker known for having withdrawal issues? – 2 points

You’ve just won a huge payout and it’s finally 🧸time to withdraw your winnings… but they don’t arrive! This is a nightmare 🐈scenario for every punter, and withdrawal delays, issues, and cancellations happen sometimes.

Naturally, we aim to avoid such issues entirely. Our thorough testing process involves trying things out for ourselves, including actually withdrawing cash from the bookmaker being reviewed. We a꧙lso seek input from other users about their experiences for the sake of balance and transparency.

Bookies with no issues whatsoever are given the full two points.

Sportsbook Promotions – Value for Existing Customers

Yes! You open up your emails or log onto your bookie, and you find a new promotion you can use. From anything as small as a £1 free bet to a £50,000 ja♎ckpot, everybody loves a boost whenও betting.

There are a few things to keep in mind, however. Some bookies are sp﷽ecialists at a particular sport, so you may want to check out which operators offer what types of promotions.

Here's how we rate sportsbook promotions for new and existin๊g customers:

Amount of existing customer offers – 2 points

Super simple stuff. The greater the number of existing customer offers, the better. For rati🎉ng’s sake, we reward one point if there are at least two offers available, and two points if there are four or more promotions at that time.

We also make sure to take into account when the review is being carried out, as𝕴 there may be more offers during special events such as the World Cup, or less during quiet months, like ♔after the football season ends.

VIP programme – 1 point

VIP programmes are reserved for high-rolling bettors on a particular site. T♍he scheme often includes giving these punters extra free bets, bet boosts, and much more. These groups tend to be by invite-only, ofte🌳n with different tiers depending on how much a punter spends.

VIP programmes are particularly common in casino and bingo sites, as players often spend large sums there. Even so, there are still some excellent sportsbooks with VIP programmes if you know where to look.

Loyalty programme – 1 point

A loyalty programme is similar to a VIP programme in many aspects, with a number of overlapping features. The k🧸ey difference, however, is t🌳hat loyalty is normally measured by how frequently a punter places bets.

Frequent bettors are often rewarded with weekly offers and specials. On a similar note, some bookies may offer promotions which are comparable to 🐷loyalty programmes.

Overall terms and conditions – 1 point

Last but certainly not least, we take a look at each offer to see if they are actually worth claiming. If a booಞkie offered 50 promotions but you had to spend £50𒅌 to claim each one, that would be £2,500 spent.

To put it simply, we look to makeꦬ sure that each offer is achievable and worth the stakes. ꦏSo we give a point to those who have many easy-to-achieve promos. Most offers are straightforward to claim and are mainly there to give incentives to punters.

Pre-Match Betting – Variety Is a Priority

Any markets and odds available before the start of an event are known as pre-match bets. Who knew, right? Well, pre-match betting is quite frankly massive, and the biggest bookies will offer tens of thousands of options across dozens of sports and events.

We do our best to go through a variety of sports to𝓡 get an idea of how in-depth a bookmaker’s offering is. Our bookmaker review takes the below three aspects into account.

Number of sports – 2 points

Tired of betting on football? Why not try something different. Oh, your book only offers three sports? That’s not what we want is it? A great bookie will offer a vast number of options to choose from. The really good bookies will have over 30 available, which is perfect for bettors who love switching it up from timꦏe to time.

The number changes drastically when dealing with different types of operators. Pools betting sites tend to have much less variety, and it’s the same for spread betting and betting exchange sites. We keep ♍all of this in mind ♍when coming up with our score.

Betting features – 1 point

We also give an extra point to all those bookies who go the extra mile, making sure that punters always get the best bang for their buck. Some classic add-ons which are great for betting include cash-outs, bet builders, and early payouts.

Besides these add-ons, some aspects which you may not notice but are ever present when betting include minimum and maximum stakes, minimum odds, number of legs or folds available in one bet, and how easy it is to actually place a bet.

Esports and other specials – 2 points

Esports and specials are becoming more and more popular as an excellent alternative to 🤪regular sports. We divide these two points depending on whether bookmakers offer the markets and if they’re any good.

Esports betting – You will often find betting markets on League of Legends, Dota 2, FIFA, Valorant, and many more. The rise of esports means that mos🎐t bookies now offer at least something, but we check for quality just as much as quantity.

Specials betting – Not as popular but just as interesting, specials are where all the weird and wacky bets which don’t have a place in regular betting live. From general elections to Love Island, specials capture the ima𝔉gination and are a 🐷fun betting option.

In-Play Betting – Every Aspect of Live Sports Is Covered

About 45.5% of UK punters have placed wagers on in-play bets. That’s no surprise, given how up to d🍨ate a💃nd in depth online markets have become. In fact, when you go to any bookmaker, the first thing you’ll see is live betting.

 Every operator offers the service, so ꦅour criteria are used to see just how good a ✃bookie is:

Offers in-play betting – 1 point

The first thing we check is w♏hether the bookmaker in question actually offers in-play betting. Since it’s become such a vital part of online betting, we rarely find a 𝔍bookie without live betting.

In-play betting pages ꦓare almost always found on th🤪e front page of an operator but may vary in prevalence. Safe to say though, if a bookie doesn’t offer live bets, they automatically get a zero for this section.

Number of markets for major events – 1 point

Once we confirm that in-play bets are offered, we look at what exactly is available. The best bookmakers will offer almost as much as the pre-match markets and will do so for all maj🎃or events.

Bookies who are able to provide some great, in-depth markets with competitive odds on all the best sporting events receive a point. Of course, with dozens of major matches and games taking place eve✅ry day, we make sure that they offer a good number of major events to bet in play as well.

Availability of sports – 1 point

Want to bet on something more niche than football? We believe that a good bookie should provide in-play options on as many markets, events, and sports as possible, and we add an extra point to any platform that gives punters the best choice when it come♉s to 🐻live bets.

We check that a bookie provides lesser leagues, such as the Norway Division 3 and less popular sports, such as badminton and Gaelic sports.

Do they offer livestreaming? – 1 point

If you bet on sports, odds are you 🍨love watching it too. The top bookies provide that bit of extra content to make your betting experience that much better. While some may only provide statistics, others go the eౠxtra mile with livestreaming services.

This feature can really add value to in-play bets. However, it’s i🅷mportant to note🌜 that not every sport or event is available, and it’s very much subject to licensing deals and partnerships.

General odds and margins provided by bookmaker – 1 point

The last point goes towards a vital part of in-play betting: odds and margins. Basically, every bookie creates their own odds for every market. Some markets may have better or worse odds than their competitors. The trick is to find an operator who consistently remains competitive.

We test a number of events in various sports to ensure that we can ac🎃curately measure whether or not a bookmaker provides favourable odds.

We also check out the payout margin, and we even have our own payout and margin calculator to ensure precision.

Service & Customer Support – User Satisfaction Is Number One

We’ve all been there – panicking that our payout hasn’t arrived yet, or worrying that our payment method isn’t working correctly. There’s nothing better than knowing you can reach out to s🐠omeone competent should you need to do so. Bookmakers offer various typꦜes of customer support services, and we give points for each one.

Here’s our breakdown:

Live chat – 1 point

The most used form of customer service, live chat is often the quickest and easiest way to solve any issues regarding betting. There are a few things we look at when awarding points for live chats, such as the time the service is available and whether you are talking to a real person or a bot.

It’s quite simple – we give this point to bookmakers who provide efficient services throughout the majority of the day, with a real person talking to you.

Email or Phone – 1 point

ಞ If chats aren’t your thing, most bookies offer a phone number or email address you can contact their agents through. Personally, I’ve found that chats tend to be faster, but calls and emails are great too. We award one point if a bookie offers either one of these alternative options.

How fast can they solve issues? – 1 point

Efficiency is key! Especially when dealing with sensitive topics. We try out every channel of communication that a bookmaker offers to make sure that they are quick and helpful. It’s not useful if an op༒erator has five methods of contact but never answers.

So, boo💯kies get the point if they are able to answer questions without leaving punters waiting for too long.

Social Media and FAQ sections – 1 point

Probably the first places that most bettors will go to are the FAQ section for general information or social media to check if there are any issues with the site. Both are extremely helpful, and we give this point based on how usef🐓ul each page is, with a particular f🍸ocus on the FAQ section’s range and detail.

Quality overall – 1 point

Are they friendly? do they solve the issue? Are they improving our betting experience? These are the questions we ask when deciding on the overall quality of a book𓂃maker’s customer service. Since we test out every contact method, we have a generally accurate idea of the overall quality, but we do consult with other punters through various reviews.

Design & Usability – Looking for the Best User Journey

If you’re thinking “I don’t care what the site looks like, as long as I can bet!” — think again. A great site could make your life much easier, and a terrible site can ruin your whole experience.

We take the whole picture into account, including how easy the site is to use and the user journey. Let’s take a look into how we rate our best🌊 bookies.

Good overall design – 1 point

Have you ever entered a sit⭕e and thought there’s too mu﷽ch going on? Well, a cluttered site can feel like a headache, testing your patience.

A well-designed site is clean. The layout is crucial to us, including where the search bar is, what's in the left and right tabs, the position of your bet slip, and much m🎀ore to ensure that the site off❀ers the best experience.

Navigational ease – 2 points

It’s so frustrating to spend ages looking through page after page to no avai𝓰l. Conversely, a great site makes sure this never happens.

Similar to the overall design, we give these points based on how easy the site is to navigate, 𝕴meaning we search specific markets to see how long it takes. We also base it on how easy the site is to use, with visible help sections, simple ‘💙My Account’ sections, and so on.

Responsiveness – 2 points

Nobody wants to wait a long time for a site to load; the best bookmakers' browsers are fast and react instantly to whatever you need. You add a leg to a bet slip? It’s there as soon as yﷺou click. You open the ‘Live betting’ tab? — it opens straight away. The two points are given to ✃the quickest sites that don’t leave you waiting and watching a loading screen.

Mobile – Great Experience When Betting on the Go

The introduction of many betting apps and phone-friendly browsers has l๊ed to the phone becoming a go-to for betting.

Some sites have dedicated apps or at least a mobile-friendly site. Either way, if 🐬a boಌokie wants to compete, they have to cater for mobile users. Here’s how we make up our score:

Is there an app available? – 1 point

Nothing compares to the convenience of a mobile app, so any bookmaker offering one earns points in any one of our reviews. To help you narrow down the choice available out there, we've compiled a list of the best betting apps available in the UK.

Mobile friendly websites- 1 point

What’s the next💝 best thing to an app? A mobile-friendly browser. Many sites have made sure to offer a bril🙈liant service on mobile and we make sure the mobile version matches the performance of its desktop counterpart.

Is the app available for iOS and Android? – 1 point

We’re not here to solve the debate of Apple vs Android, but we do check that a site offers its app on both operating systems. We give half a point (0.5) if they operate on one platform and the full point if it works on both iOS and Android.

Special mobile or app features – 1 point

We want only the best when it comes to our apps. Th🐻is point goes to any bookmaker who offers extra add-ons or special features which are exclusive to their app. This could be in thꦬe form of a welcome bonus, free bets, bet boosts, and anything which is unique.

The idea here is that we want to see t𓄧hat the app is actually worth downloading in the first place. If not, punters may as well stick to the desktop site.

Overall mobile quality provided- 1 point

Rounding things off is the overall mobile quality that is offered by a bookie. Whether it be on an app or through the mobile browser, we want to experience the same great feel as the browser version.

What do we look for? Our main concerns are responsiveness, ease of use,ඣ compatibility, and overall level of the product. If the mobile version holds up to the standards of the website, we award this point.

ThePuntersPage Final Say

That’s what it takes to be a perfect betting site — to us a🎃t least. We’ve created this in-depth review point system to ensure that you can trust our reviews, knowing that we have been completely transparent in the process. Furthermore, our operator scores represent how well they match our high standards.

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